Greenwashing, propaganda enganosa?

Greenwashing, propaganda enganosa?

Você já ouviu falar em greenwashing? traduzido para o português “maquiagem verde”. A intenção primordial do greenwashing é relacionar a imagem de quem divulga essas informações à defesa do ambiente, mas, na verdade, medidas reais que colaborem com a minimização ou solução dos problemas ambientais não são realmente adotadas e, muitas vezes, as ações tomadas geram impactos negativos ao meio ambiente. O greenwashing é como uma propaganda enganosa, uma imagem é passada, porém, a realidade é outra.

Como saber em quais empresas confiar? Confira algumas dicas:

Confira o país de origem:

Não há nada errado com as marcas fabricando suas roupas na China, Bangladesh ou Índia, o que é errado é uma empresa tentar fazer os consumidores acreditarem que ela fabrica seus produtos em um lugar quando, na verdade, sua produção está em outro.

Se estiver comprando online, verifique as informações sobre onde o produto foi produzido. País de origem é uma informação legalmente requerida nas etiquetas de qualquer produto no Brasil.

Procure por fatos e especificações:

Palavras como “sustentável”, “ecológico” e “verde” podem significar qualquer coisa que uma marca queira que esses termos signifiquem. Procure marcas que ofereçam informações verificáveis. Afirmações como “comércio justo” e “orgânico” têm agências de certificação que devem ser listadas.Procure informações sobre coisas como compromisso com o desperdício ou redução de água e energia.

Pense além:

Os modelos empresarias de “compre um e doe outro” parecem ótimos em teoria porém eles nem sempre são o que parecem. Essas “doações” são geralmente indesejados, desnecessárias e geram impactos negativos ao invés de positivos. Muitas vezes a “reciclagem” podem significar vender essas roupas para países em desenvolvimento como forma de descarte.

Esses modelos de negócios nem sempre são uma má ideia, mas, se tratando de doações e reciclagem, é importante se aprofundar no assunto antes de comprar a ideia.

Faça perguntas:

As marcas estão mais acessíveis. Envie por Instagram, Facebook ou qualquer outro canal e faça suas perguntas. Depois preste atenção as respostas. Se uma marca não sabe responder sua pergunta ou não dá a resposta certa, é bom ficar em alerta.

Apoie marcas nas quais você confia:

Talvez você não conheça os proprietários das empresas que compra, mas entre em contato, faça perguntas e veja se consegue estabelecer uma relação de confiança. Pode parecer assustador saber o que é ou não real no universo da sustentabilidade e do consumo. O aumento do greenwashing significa um aumento no desejo de produtos mais éticos e sustentáveis, o que é excelente.

Fique atento aos produtos que consome. Para evitar marcas apoiadas pelo greenwashing

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